General Description
The current CEO of Walmart is Mike Duke as of November 21st, 2008. Walmart is part of the retailing/grocery industry. The website address is
Walmart serves customers more than 200 million times per week at more than 8,986 retail units in 15 countries. Walmart employs 2.1 million associates worldwide.
The founder of Walmart is Sam Walton. The first Walmart was made in 1962 in Rogers, Arkansas. Walmart's international division is growing at a fast pace, and is the #1 retailer in Canada and Mexico.

Walmart has such a large variety of departments because it promotes one stop shopping. Here is a list of every department offered at Walmart.
Auto & Tire
Home Office
Outdoor Living
Photo Center
Craft & Party Supply
Home Improvement
Sports Fitness

Walmart has a had a variety of logo changes throughout the years. This is a timeline showing the changes of logos from 1962 through 2008.
Walmart Logo 1962-1964
Walmart Logo 1962-1964

1962 - 1964

Sam Walton names his new stores WALMART. The Walmart name was presented in just about any font and style available to the printer.
Walmart Logo 1964-1981
Walmart Logo 1964-1981

1964 - 1981

Tthis was the first official and consistently used logo.
Walmart Logo 1968-1981
Walmart Logo 1968-1981

1968 - 1981

The Discount City mark was used in print advertising, on the uniforms, in-store signing, and other things. However, it was never used as building signage or in an annual report.
external image rx2984_6bfi8bfi8efkli8zfi8tyfhxxxxxx8u9fi87fdj8atfxs3aw8tufhxxxxxx.jpg

1981 - 1992

The logo was updated again in 1981.
external image rx1957_6bfi8bfj8efkli8zfi8tyfhxxxxxx8u9fi87fdk8atfxs3aw8tufhxxxxxx.jpg

1992 - 2008

The star was adopted as an update to the existing logo in early 1992.
external image rx2985_6bfi8bfj8efkli8zfi8tyfhxxxxxx8u9fi87fdk8atfxs3aw8tufhxxxxxx.jpg


New logo adopted by Walmart Stores U.S.

This map shows every Walmart in the United States.

external image walmartinamerica.jpg
Channels of Distribution

Walmart uses two different channels of distribution. The first chart shows how customers buy products from the Walmart store. The second chart shows how customers buy things online from the Walmart store. This fits the target market because Walmart is so intensely distributed. It gives the customers a better chance to buy products. This is what makes the channel such a great fit for the company. The company has more options for economic growth, especially because Walmart offers online shopping. The online shopping option also gives the target consumer more of a reason to shop, which helps brand positioning. If the customer doesn't want to find the nearest Walmart, the second channel of distribution suits them perfectly. Walmart uses intensive distribution as their main distribution intensity. Manufacturers choose to put their products in Walmart because of the complete market coverage and the amount of customers that Walmart sells to. Some exclusive distribution is used, with brands such as Great Value and OP, which are exclusive to Walmart.

Forms of Transportation
Walmart operates on one of the largest trucking fleets in the United States and the United Kingdom, and these fleetes stratgeically organized Wal-Mart distribution centers within those countries.Today our logistics team is working on making our fleets and routes more efficient, develop more case per load and create more sustainable distribution centers.

Main Points
The channel is the path the product takes from where it’s produced to the final place that the customer can buy the product.
Wal-Mart’s business model eliminates the wholesalers and rack jobbers, and let’s them access the manufacturers more directly, resulting in lower prices.
If Wal-Mart had a different distribution channel, the customer would have to pay much more money, because Wal-Mart would have to pay additional costs for wholesalers and rack jobbers.
Wal-Mart buys in large quantities, reducing the overall price of the product and shipments.
Financing and Sales? Wal-Mart is able to keep low prices by cutting out the middle man. The middle man in this case is wholesalers and rack jobbers.

1.) Who was the founder of Wal-Mart?
2.) The founder of Wal-mart created another company along with walmart, what company was that?
3.) How many customers per "week" does wal-mart serve?
4.) Where was the first wal-mart built?
5.) Wal-Mart is the number one retailer in which two countries?